2010/12/12

How do we measure success?/商人與漁夫的故事

How do we measure success?/商人與漁夫的故事

The businessman was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The businessman complimented the Mexican on the quality of his fish and asked how long it took to catch them. The Mexican replied only a little while.

The businessman then asked why he didn't stay out longer and catch more fish? The Mexican said he had enough to support his family's immediate needs. The businessman then asked, but what do you do with the rest of your time? The Mexican fisherman said, "I sleep late, fish a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos; I have a full and busy life, señor."

The businessman scoffed, "I am a Harvard MBA and I could help you. You should spend more time fishing and with the proceeds buy a bigger boat. With the proceeds from the bigger boat you could buy several boats; eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman, you would sell directly to the processor and eventually open your own cannery. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually New York City where you would run your expanding enterprise."

The Mexican fisherman asked, "But señor, how long will this all take?" To which the businessman replied, "15-20 years." "But what then, señor?" The businessman laughed and said, "That's the best part! When the time is right you would announce an IPO and sell your company stock to the public and become very rich. You would make millions." "Millions, señor? Then what?" The businessman said, "Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos."

The fisherman, still smiling, looked up and said, "Isn't that what I'm doing right now?"

-Author Unknown

一個美國商人坐在墨西哥海邊一個小魚村的碼頭上,看著一個墨西哥漁夫划著一艘小船靠岸。

小船上有好幾尾大黃鰭鮪魚,這個美國商人對墨西哥漁夫能抓到這麼高檔的魚恭維了一番,還問要多少時間才能抓到這麼多?墨西哥漁夫說才一會兒功夫就抓到了。

美國人再問:『你為什麼不待久一點,好多抓一些魚?』

墨西哥漁夫覺得不以為然:『這些魚已經足夠我一家生活所需啦!』

美國人又問:『那麼你一天剩下那麼多時間都在幹什麼?』

墨西哥漁夫解釋:『我呀?我每天睡到自然醒,出海抓己條魚,回來後跟孩子們玩一玩,再跟老婆睡個午覺,黃昏時晃到村子裡喝點小酒,跟哥兒們玩玩吉他,我的日子可過得充滿又忙碌呢!』

美國人不以為然,幫他出主意,他說:『我是美國哈佛大學企管碩士,我到事可以幫你忙!你應該每天多花一些時間去抓魚,到時候你就有錢去買條大一點的船。自然你就可以抓到更多魚,再買更多漁船。然後你就可以擁有一個漁船隊。到時候你就不必把魚賣給魚販子,而是直接賣給加工廠。然後你可以自己開一家罐頭工廠。如此你就可以控制整個生產與加工處理和行銷。然後你可以離開這個小漁村,搬到墨西哥城,再搬到洛杉磯,最後到紐約。在那裡經營你不斷擴充的企業。』

墨西哥漁夫問:『這又花多少時間呢?』

美國人回答:『十五到二十年。』

墨西哥漁夫回:『然後呢?』

美國人大笑著說:『然後你就可以在家當皇帝啦!時機一到,你就可以宣佈股票上市,把你的公司股份賣給投資大眾。到時候你就發啦!你可以幾億幾億地賺!』

墨西哥漁夫回:『然後呢?』

美國人說:『到那個時候你就可以退休啦!你可以搬到海邊的小漁村去住。每天睡到自然醒,出海隨便抓幾條魚,跟孩子們玩一玩,再跟老婆睡個午覺,黃昏時,晃到村子裡喝點小酒,跟哥兒們玩玩吉他囉!』

墨西哥漁夫疑惑的說:『我現在不就是這樣了嗎?』

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